Practice Marketing Director - Healthcare

Description: Practice Marketing Director, Health

Marketing leadership role driving growth in the fast-growing Healthcare Practice of one of the nation's largest architecture firms.

Leads pursuit strategy and pursuit execution across all locations for McMillan Pazdan Smith’s Healthcare practice. Personally drives the narrative and win strategy on the practice's highest-priority opportunities and leads the marketers who produce healthcare proposals. Accountable for the quality of what goes out the door. Serves as an expert on healthcare trends, client procurement behavior, and competitor positioning. Partners with — but does not direct — the firm's marketing communications and creative teams. Reports to the Director of Marketing Operations.

Pursuit strategy — Priority Opportunities

• Analyzes each priority pursuit from the client's perspective: stated and unstated priorities, procurement structure, evaluation criteria and weighting, selection committee dynamics, and the firm's position relative to likely competitors.
• Develops and documents the win strategy for each priority pursuit, defining win themes, message hierarchy, differentiators, proof points, and the overall compelling narrative arc across the RFQ, RFP, and interview.
• Assembles and directs the Healthcare pursuit team; runs strategy sessions, sets the schedule, assigns ownership, and drives to decisions rather than consensus. Collaborates with marketers leading other Practice pursuit teams.
• Makes the calls on pursuit content, structure, and emphasis; resolves competing input from practice and design leadership.
• Directs graphic approach for priority pursuits — determines what needs to be shown and how the argument reads visually and directs designers accordingly.
• Working alongside Healthcare BD leader, leads interview preparation: compelling presentation, message discipline, team composition, coaching, rehearsal, and Q&A anticipation.
• Runs debriefs on wins and losses and feeds f