Director of Marketing

Job Title

Director of Marketing

Job Summary

Care Continuity is scaling to meet a level of market demand our category has never seen. Health systems across the country are actively seeking AI technologies and Navigation services to help them engage patients, close care gaps, and optimize care delivery - and they are coming to us for solutions. We are hiring a Director of Marketing to build the engine that re-frames the Care Continuity story in the age of AI innovation, captures this new demand, converts it into qualified pipeline, and shares the success stories of the health systems we serve.

This is a builder's role with executive visibility. Reporting to our Strategy leadership and partnering closely with sales, the Director of Marketing will own top-of-funnel strategy end to end - from brand narrative and category positioning to the demand generation programs that put warm, sales-ready leads in front of our commercial team. If you want to shape how a fast-growing healthcare technology company is understood in the market, and you want to show results through sales pipeline activity and new health system partnerships, then this is your seat.

Key Responsibilities

Brand Narrative & Category Storytelling

• Define and evolve the company narrative - the "bigger story" that connects our products to the outcomes health system executives care about most: network retention, reduced readmissions, and coordinated patient navigation.
• Develop creative new messaging that communicates our practical use of AI technologies. Articulate a human-centric AI strategy that combines the best of modern AI benefits and proven Navigation services to deliver results.
• Translate complex clinical and operational value into clear, executive-grade messaging that resonates with C-suite, strategy, and operations leaders across hospitals, health systems, and ACOs.
• Own brand consistency and voice across every channel, ensuring the market hears