Senior Director, Pricing

StickerGiant is RLG's ecommerce business, based in Boulder County, Colorado. StickerGiant pioneered custom stickers and labels online and today combines digital manufacturing with a direct-to-customer ecommerce model in a data-rich, AI- and technology-forward environment. Our mission is to deliver the fastest custom printed products at exceptional value for businesses and organizations.

Position Summary

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StickerGiant is seeking a Senior Director, Pricing to own monetization and pricing strategy and execution for its business initially and, over time, for all of RLG.

The role will start with a primary focus on StickerGiant, where there is a meaningful opportunity to drive incremental revenue and gross margin through pricing and monetization. Success will require outstanding cross-functional collaboration with Finance, Operations, Product, Engineering and Marketing.

Over time, the role will expand across RLG, partnering with corporate, commercial and operations leaders to establish pricing strategy, identify opportunities to better align monetization with the value we deliver to customers, and improve margin performance across the organization.

This is a player-builder role with an unusually diverse mandate: lead monetization for an agile ecommerce business, then help build strategic pricing capability across RLG's broader manufacturing portfolio.

Key Responsibilities

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*StickerGiant*

• Own end-to-end pricing and monetization strategy across StickerGiant, with accountability for achieving incremental gross margin targets.
• Optimize pricing architecture across products, sizes, materials and order quantities, using price-elasticity analysis and A/B testing.
• Continuously benchmark competitors and customer perceptions of value.
• Use customer, competitive, cost and margin data to determine where StickerGiant should price above, at parity or below the market.
• Lead promot