Product Marketing Director

Product Marketing DirectorJob Summary

The successful candidate will be responsible for leading the company's product marketing strategy, strengthening product positioning, and driving market adoption and business growth. This position will work closely with senior leadership and cross-functional teams, including product management, brand marketing, sales, and business development, to develop go-to-market strategies, communicate product value, and support the company's long-term growth objectives.

Key Responsibilities

• Develop and execute product marketing strategies aligned with the company's business objectives and product vision.
• Lead product positioning, messaging, value proposition development, and competitive differentiation.
• Oversee go-to-market planning and product launch initiatives to support market awareness, adoption, and customer acquisition.
• Collaborate with product management, sales, and marketing teams to align product capabilities with customer needs and market opportunities.
• Conduct market research, customer analysis, and competitive assessments to identify growth opportunities.
• Develop marketing materials, product narratives, and sales enablement resources to strengthen product communication.
• Monitor product marketing performance, campaign effectiveness, and market adoption metrics to identify opportunities for improvement.
• Manage product marketing budgets, resources, and strategic initiatives to support business priorities.
• Prepare product marketing reports and strategic recommendations for senior leadership and relevant stakeholders.

Qualifications

• 7+ years of relevant professional experience in product marketing, marketing strategy, product management, or related fields, including leadership or team management experience.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
• Demonstrated experience developing product positioning, go-to-market strategies, and integrated product marketing initiatives.
• Strong strategic thinking, communication, analytical, and organizational skills.
• Proven ability to translate complex product features and customer insights into compelling value propositions.
• Experience with market research, marketing analytics, campaign measurement, and product marketing tools.
• Ability to manage multiple priorities and collaborate effectively with senior leadership and cross-functional stakeholders.

Compensation and Benefits

• Annual base salary: $140,000–$200,000, depending on experience, qualifications, and location.
• Annual performance bonus: Based on individual and company performance, if applicable.
• Health, dental, and vision insurance: In accordance with company policy.
• 401(k) retirement plan: Available in accordance with company policy.
• Paid time off: In accordance with company policy.

Pay: $140,000.00 - $200,000.00 per year

Benefits

• 401(k)
• 401(k) 6% Match
• Commuter assistance
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Internet reimbursement
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Work Location: Remote