Head of Marketing

Are you looking to join an early-stage fintech company and build its marketing function from the ground up, 100% remotely?

We are looking for an exceptional Head of Marketing to lead the marketing strategy for an early-stage fintech/crypto company building modern financial products for Latin America.

This is a highly senior leadership role for someone with a long and proven track record building and scaling marketing organizations, launching products and brands from 0 to 1, and driving measurable growth in startup environments.

The ideal candidate is a highly autonomous, hands-on marketing leader who can define strategy, build the team, establish the operating model, and execute without relying on a large existing structure.

This person should be comfortable working directly with founders, operating in ambiguity, and taking full ownership of marketing from an early, pre-launch stage.

Location: New York, USA strongly preferred. Candidates must be based in the United States.

The role is 100% remote. ALL RESUMES MUST BE SUBMITTED IN ENGLISH Salary range: $8,000–$12,000 USD per month, depending on experience and seniority.

Responsibilities

• Own and define the company’s overall marketing strategy from pre-launch through growth.
• Build the marketing function from the ground up, including processes, channels, metrics, team structure, and operating cadence.
• Develop positioning, messaging, brand strategy, and go-to-market plans for a fintech/crypto product targeting Latin America.
• Lead customer acquisition strategy across paid, organic, partnerships, content, lifecycle, community, and other relevant channels.
• Establish the company’s marketing measurement framework, including CAC, conversion, activation, retention, pipeline, revenue contribution, and channel performance.
• Build and lead a high-performing marketing team while remaining hands-on in execution.
• Work closely with the founders, Product, Business Development, and other teams to translate customer and market insights into growth initiatives.
• Own product launch strategy and subsequent growth experimentation.
• Develop repeatable growth systems and processes that can scale as the company grows.
• Identify new market opportunities and growth channels across the U.S. and Latin America.
• Use data and experimentation to continuously improve acquisition, positioning, conversion, and retention.
• Leverage AI and automation to increase marketing productivity, speed, research capabilities, and execution efficiency.
• Operate independently in a fast-moving environment where priorities and requirements may evolve quickly.

Requirements

• 10+ years of progressive marketing experience, with significant senior leadership responsibility.
• Current or recent experience as a Head of Marketing, VP Marketing, CMO, Growth Leader, or equivalent senior marketing executive.
• Based in the United States.
• New York City strongly preferred.
• Strong track record building and scaling marketing functions, not only managing established teams.
• Proven 0-to-1 experience, including launching products, brands, markets, or marketing organizations from scratch.
• Experience in at least two startup or early-stage environments, clearly reflected on the resume.
• Experience building and developing marketing teams from the ground up.
• Strong record of measurable business results, including examples tied to revenue growth, user acquisition, CAC, conversion, pipeline, activation, retention, or market expansion.
• Must be highly hands-on and capable of executing directly, not exclusively managing teams or agencies.
• Strong experience working with founders and executive leadership in high-ownership environments.
• Highly autonomous, proactive, and comfortable working with ambiguity.
• Strong strategic thinking combined with strong execution capabilities.
• Excellent communication, leadership, and stakeholder-management skills.
• Strong team player with low ego and the ability to collaborate across Product, Sales, Business Development, and Engineering.
• Experience in fintech, crypto, or Web3 is required.
• Strong understanding of crypto and stablecoins, including their practical use cases within payments, lending, remittances, settlement, or financial products.
• Current and practical use of AI tools in daily marketing workflows.
• Comfortable working 100% remotely and using your own computer.

Strongly Preferred

• Previous experience as the first senior marketing hire or first Head of Marketing at a startup.
• Experience building a marketing organization before significant scale or product maturity.
• Deep experience in fintech, payments, lending, crypto, Web3, or digital assets.
• Experience marketing financial products to consumers and/or businesses.
• Experience expanding products across multiple markets, particularly the U.S. and Latin America.
• Demonstrated ability to build strong teams and operating processes without significant pre-existing infrastructure.

The company is building a fintech/crypto product for Latin America, initially focused on Colombia, with the goal of creating new alternatives for contractors and other underserved consumers to access credit.

The company is

• early-stage;
• pre-launch;
• well-capitalized;
• 100% remote;
• working with stablecoins;
• building from zero;
• operating with a high degree of autonomy.

This is an opportunity for a senior marketing leader to have a meaningful impact on the company’s positioning, growth strategy, team, and overall direction from a very early stage.

You are not joining to maintain an existing marketing organization. You are joining to build it.

Yo aquí haría dos cambios de sourcing muy importantes respecto al grupo anterior: 15+ years como filtro inicial y buscar títulos como CMO / VP Marketing / Head of Marketing / Chief Growth Officer en personas que ya hayan tenido varias experiencias 0→1. Eso debería llevarte mucho más cerca del nivel de “top of market” que tu manager está pidiendo.e .

Pay: $8,000.00 - $12,000.00 per month

Application Question(s)

• How many years of experience do you have leading Marketing teams, and how many of those years have been in startups or early-stage companies?
• Have you built a marketing function or strategy from 0 to 1? Please share one example, including what existed when you joined, what you built, and the measurable results you achieved.
• -Have you ever been the first marketing hire or built a marketing team from scratch? If so, how large did the team become and what functions did you personally establish?
• What are the strongest measurable growth results you have personally driven? Please share specific metrics such as revenue, user growth, CAC, conversion rate, pipeline, retention, or another relevant KPI.
• What experience do you have in fintech, crypto, Web3, payments, lending, or financial services? Please briefly describe the products or companies you worked with.
• How familiar are you with stablecoins, and how would you explain their role in a fintech or lending product?
• How are you currently using AI in your marketing work? Please share specific tools or workflows you use today and how they improve your productivity or decision-making.

Work Location: Remote