Head of Marketing

About Portside

Portside is a leading provider of cloud-based software solutions for the global aviation industry. Our platform powers critical operations across business aviation, regional airlines, and aircraft leasing & finance, helping over 1,000 aviation organizations streamline operations, improve decision-making, and operate more efficiently.

Backed by leading technology investors Vista Equity Partners and Insight Partners, Portside is entering an exciting phase of growth. We are expanding our platform, investing in AI driven innovation, and building a global team focused on shaping the future of aviation technology.

Job Summary

Portside is hiring a Head of Marketing to build and lead our marketing function from the ground up. This role reports directly to the CEO, with an expectation that reporting will shift to a Chief Revenue Officer once that hire is in place.

Marketing at Portside today consists of three people with a current focus on events and demand generation. This is a build role, not a refinement role: you will design the strategy, systems, and team structure for brand, demand generation, and sales development largely from scratch, while inheriting and improving what already exists.

You'll partner closely with Sales, Product, and Customer Success to establish marketing as a core driver of pipeline and revenue across business aviation, regional airlines, and aircraft leasing & finance. The ideal candidate has built or substantially scaled a marketing function at a small or early-stage B2B SaaS company, is comfortable spanning brand, content, demand generation, and business development, and thrives operating with significant autonomy and limited early infrastructure.

Key Responsibilities

• Serve as Portside's senior-most marketing leader, setting overall marketing strategy and priorities in partnership with the CEO (transitioning to the CRO) and executive team.
• Assess the current state of marketing a