Head of Growth Marketing

Director of Marketing

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Marketing growth leaders with proven success in high-ticket cash-pay medical/aesthetic acquisition

Location

Full Remote

Salary

$150,000

### Overview

RESTORE Hair, the sister company to Heartland Roadshow, is a nationally recognized leader in hair restoration, helping thousands of clients regain their confidence through advanced surgical and non-surgical hair restoration solutions. With more than 20,000 procedures performed, a strong physician-led reputation, and a portfolio of celebrity and professional athlete clients, RESTORE has built one of the most respected brands in the industry.

We are looking for a builder who excels at high-ticket, high-consideration customer acquisition. This role owns marketing end-to-end—specifically bridging the gap between digital performance marketing and offline sales conversion. You will have unusual latitude to reconstruct our growth engine: the channel mix, attribution models, reporting pipelines, and standards across the board.

This role requires someone who thrives on building rather than maintaining, and who knows how to motivate consumers to make significant out-of-pocket investments in elective care.

### What You'll Do

• Drive High-Ticket Acquisition: Own and execute end-to-end digital marketing strategies built to generate highly qualified leads for a high-cost, long-cycle decision.
• Master Offline Attribution: Own conversion measurement end-to-end, ensuring offline sales outcomes, consult bookings, and procedure completions are accurately fed back into ad platforms (Google, Meta, etc.) for bid optimization.
• Scale Paid Search & Social: Lead and optimize large-scale Google Ads (Search, Performance Max, Demand Gen, YouTube, Remarketing) and paid social programs (Meta, TikTok) tuned for high-intent, out-of-pocket consumer decisions.
• Align Marketing & Sales: Partner closely with sales, patient advisory, and clinical operations to ensure seamless handoffs, maximize lead quality, shorten consideration cycles, and boost ultimate consult-to-procedure conversion rates.
• Local & Multi-Location Growth: Own local search performance, Google Business Profiles, and hyper-targeted geographic campaigns across all RESTORE clinic locations.
• Organic & Brand Presence: Drive SEO, organic social, and creative strategies that build trust, authority, and emotional resonance with prospects considering hair restoration.
• Lead AI Search Strategy: Establish how RESTORE shows up across emerging AI-driven search engine and answer engine platforms.
• P&L & Analytics Leadership: Manage multi-million-dollar marketing budgets, build executive-ready Looker Studio/GA4 dashboards, and hold every channel accountable to ROI and Cost Per Acquired Patient (CPAP).

### What We're Looking For

#### Required Experience

• High-Ticket, Offline-Closing Experience: 7+ years of digital marketing experience, with a proven track record marketing high-cost, long-consideration consumer decisions ($3,000+) where digital leads are handed off to an offline sales or consultation team to close.
• Elective/Out-of-Pocket Decision Familiarity: Direct experience driving patient/client acquisition in elective medical or aesthetic spaces (e.g., hair restoration, plastic/cosmetic surgery, medical aesthetics, cash-pay specialty care). *Note: Experience limited exclusively to insurance-covered medical procedures will not qualify.*
• Hands-on Scale & Ad Management: Demonstrable mastery of managing scale in Google Ads and paid social channels with six-figure to multi-million-dollar annual spend.
• Advanced Offline Lead-to-Sale Tracking: Deep technical understanding of how to capture, match, and feed offline sales data (CRM/EHR consults and sales) back into ad platforms via offline conversion tracking, APIs, and tag management.
• Analytical & Data Command: Advanced proficiency with GA4, Looker Studio, CRM workflows, and marketing automation tools to track metrics from first click to final procedure revenue.
• Leadership & Team Building: Proven capability managing internal marketing teams, agency partners, and creative freelancers.

#### Preferred Experience

• Direct marketing experience within hair restoration or surgical hair renewal.
• Strong multi-location / local marketing footprint experience across national markets.