Enterprise Marketing Director

Overview

The Enterprise Marketing Director executes marketing initiatives that support Cotiviti's established enterprise narrative and brand positioning under guidance from marketing leadership - work that spans every portfolio rather than belonging to one. This role supports development and deployment of enterprise messaging assets and campaign materials aligned with approved messaging frameworks, supports Cotiviti presenters in analyst relationships and executive briefings, and synthesizes competitive and market signal into the corporate story. Unlike a portfolio-aligned Director Product Marketing role, this position has no assigned solution area: its scope is the company's story as a whole.

Responsibilities: * 25% Enterprise narrative ownership. Maintain and execute campaigns derived from Cotiviti's enterprise messaging framework, category story, and narrative hierarchy, ensuring consistency across executive, sales, and marketing communications. * 20% Analyst relations. Develop briefing presentations to support the ongoing relationship with industry analysts (e.g., Gartner, KLAS); educate the GTM team on analyst findings and maintain accurate repository of enterprise stats and KPIs that quantify the VOM assessment of our portfolio. * 15% Cross-functional governance. Partner with Brand, Communications, Events, and Product Marketing leads to ensure portfolio-level messaging stays connected to the enterprise narrative. * 15% Competitive and win/loss synthesis. Analyze competitive intelligence and win/loss information and provide recommendations to marketing leadership regarding messaging opportunities - this role synthesizes signal into story rather than owning the underlying research program. * 10% Executive support. Prepare executive talk tracks, briefing materials, and category-strategy input for board meetings, investor conversations, and other high-visibility moments, in partnership with and at times in support of the SVP. * 10% CAB and adviso