Director, Social Commerce

At Advertise Purple, we’ve built a culture based on collaboration, ambition, and accountability – but most importantly we like being around good people. We’re looking for people who choose to show up with the right attitude, and put in the effort to make an impact in order to help us take Advertise Purple to the next level!

The Director of Social Commerce will lead Advertise Purple’s TikTok Shop division and be responsible for growing our clients’ TikTok Shop programs. This person will own the strategic direction of the division, manage and develop the Social Commerce team, serve as the senior client-facing liaison for Advertise Purple, and oversee the technical and third-party integrations required to operate and scale successful programs. The Director will develop and oversee strategies designed to drive sustainable growth across the TikTok Shop ecosystem, leveraging opportunities including GMV Max, TikTok LIVE, Creator Contests, our creator Discord community, creator affiliate programs, and third-party platforms.

What You'll Do

• Lead Advertise Purple’s TikTok Shop division, owning client strategy, growth, execution, and overall program performance
• Develop and direct TikTok Shop strategies focused on increasing GMV and building sustainable client growth
• Serve as the primary senior client-facing liaison, communicating strategy, performance, opportunities, and challenges
• Manage, mentor, and develop the Social Commerce team while establishing clear goals, processes, and performance expectations
• Identify and activate growth opportunities across the TikTok Shop ecosystem, including GMV Max, LIVE, Creator Contests, and creator affiliate programs
• Oversee technical integrations and program infrastructure, including TikTok Shop, Shopify, Cruva, Euka, and other third-party platforms
• Monitor client performance and translate data and trends into actionable strategic recommendations
• Iterate on existing department processes and best practi