Director of Ecommerce (Shopify)

Director of Ecommerce (Shopify)

Availability

Hybrid/Remote - Full-time 8:30 am - 4:30 pm EST | Department: Marketing / Ecommerce | Reports To: VP of Marketing

Job Summary

Doc's Diesel is hiring a Shopify operator, not a general ecommerce manager. You'll own our Shopify storefront end-to-end: conversion rate performance, merchandising, site health, and on-site execution for every campaign we run.

This role sits at the intersection of strategy and execution. You'll manage a small, high-output team and act as the connective tissue between our performance team, creative team, and VP of Marketing. Your job is to keep the site ready to convert: optimized, merchandised, and aligned to every campaign, launch, and seasonal push.

Shopify is our primary DTC channel, and we're growing fast. There's real room in CVR, on-site merchandising, and retention infrastructure, and we want someone who has fixed these problems on Shopify before and knows where to start.

One note on the bar, so nobody wastes their time: this job lives in the Shopify admin and the theme every day. If your Shopify exposure has mostly been directing an agency, approving mockups, or running another platform, this won't be a fit.

Doc’s is in a true scaling phase. We are building an omnichannel auto parts brand with ambition, speed, and high standards. That means we need builders - people who take ownership, move fast, solve problems, and want to help shape where the company goes next.

This is a strong fit for someone who wants responsibility, visible impact, and the chance to grow inside a business that is aiming much bigger.

Key Responsibilities

Shopify Platform Ownership

• Own the Shopify storefront day to day: themes, templates, sections, navigation, and publishing
• Read Liquid well enough to spec a change, QA a developer's work, and catch what a theme or app update breaks

* Build PDP and collection content on metafields and me