Director of Channel Sales, North America

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, A venture-backed company creating a premium, FDA-registered electrical muscle stimulation wearable that delivers full-body muscle activation, training, and recovery at home.

Job Description

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You will own North American retail and distributor revenue end to end: open the door, close the first PO, and drive sell-through fast enough to earn the reorder. You'll work both sides of the channel. Retail buyers give us visibility and consumer proof; distributors give us revenue and reach with fewer headaches. They are different jobs, and we need someone who can do both.

You'll build this function from scratch, with full ownership of North America, reporting directly to our Co-Founder.

What you will do

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• Own North American retail and distributor revenue end to end, from first outreach through the first PO to sell-through and reorder
• Open doors with named retail buyers and distributors across wearables and connected fitness, fitness hardlines, recovery and rehab, PT and chiropractic, health and wellness, HSA/FSA-eligible health commerce, and employee benefits
• Personally own each launch through the first 90 days on shelf: planogram, staff training, demo program, co-op spend, velocity data, and the reorder
• Read sell-through data early, and when a product sits, act in weeks 4 through 12 rather than waiting for the quarter to close
• Work retail and distribution as distinct motions: retail for visibility and consumer proof, distribution for revenue and reach
• Build and execute the North American channel strategy, and own the decisions on which accounts to open first for a product like ours
• Travel 40–50% to buyer meetings, trade shows, and distributor sites
• Represent the US channel internally, feeding partner data and field reality back into product, marketing