Director of Brand Strategy

Workiva is looking for a Director of Brand Strategy to serve as a key architect of our brand’s growth and long-term evolution. You will bridge the gap between high-level market intelligence and world-class execution, with responsibility for Workiva’s global brand strategy, brand narrative, campaigns, media, and measurement. You will lead a team, manage agency relationships, and shape how Workiva is understood by the CFO, CIO, and other C-suite buyers who ultimately choose us. This is a rare opportunity to define a category in a rapidly evolving enterprise and AI-driven landscape.

About the Brand Marketing Team

The Global Brand Marketing team is Workiva's centralised in-house brand and creative function, sitting within Marketing and responsible for brand expression across the company. We care about strategy, storytelling, craft, consistency, and doing world-class work that reflects the quality of what Workiva builds. The team partners with functions across the business to ensure Workiva shows up with intention at every touchpoint, internally and externally.

Join a forward-thinking team where 100% of marketing employees set annual AI goals and complete comprehensive AI training. As we transition to a fully AI-embedded organization, Workiva is investing in its marketers to be best-in-class AI practitioners.

What You’ll Do

Brand strategy and positioning

Define and evolve Workiva's brand positioning and corporate narrative: category framing, platform story, and sharp differentiation into a cohesive messaging system that travels across every touchpoint. Translate company strategy into clear, compelling market positioning. Build a strategy for growing Workiva's awareness and share of voice in our category, so that when buyers think of financial reporting, GRC, or sustainability, they think of Workiva first.

Brand architecture, naming, and portfolio

Define Workiva's brand architecture and naming strategy. Partner with Pro