Director, Digital Strategy

Job Summary

The Director, Digital Strategy is responsible to drive innovation and next generation of digital solutions that go beyond typical health plan services.

Essential Functions

• Work cross-functionally to create a digital strategy and roadmap; define clear audience segmentation and promote digital evolution
• Define, develop and deploy personalized programs that drive engagement and increased engagement among key stakeholders including members, providers and influencers
• Establish clear objectives and success metrics; direct performance measurement, reporting and analysis
• Ensure strong collaboration and partnership across business areas
• Direct and develop digital team
• Provide direction to align technology with business needs to deliver best-in-class member and provider digital experiences across all markets and products
• Define our omni-channel customer experience, driving customer adoption of, and continued engagement with, self-serve channels for day-to-day transactions. This will require partnership with stakeholders across the business.
• Support digital transformation within the business, strongly influencing the mindset, behavior and culture of the organization
• Hire and develop a digital strategy team that is recognized as delivering best practice for digital transformation
• Manage external vendor partners to support digital initiatives
• Define exceptional experiences for our customers through the optimization of their end-to-end experiences of our products and associated support, care and adoption journeys
• Perform any other job duties as requested

Education and Experience

• Bachelor of Arts/Science (BA/BS) degree in Marketing, IT, Business, Communication or other related field or equivalent years of relevant work experience is required
• A minimum of ten (10) years of experience in successfully managing and delivering digital solutions and/or services is required
• Experience in digital strategy,